Newsflash

Over the past several years, the world’s largest software companies have zeroed in on mid-market companies as a new “sweet spot,” a $140 billion market ripe for sales. But is selling business applications into mid-market companies the same process as selling enterprise software into Fortune 500 companies? What is it that defines these companies and what motivates them to buy business applications?

First, we need to describe this lucrative software market. For the purpose of this article, we will define mid-market companies as standalone companies or departments of large corporations with 100 to 1,000 employees. These companies face business complexities similar to that of a large company, and have an operational and transaction orientation.

Unlike large companies, which can rely on in-house IT departments or outside consultants to help with software purchases, mid-sized companies are characterized by a lack of in-house IT staff or infrastructure. For them, application complexity can be a big deterrent to buying. They do not have time for a costly installation process and complex training. Instead, mid-market companies are looking for software applications that are simple to install and that work straight “out of the box.”

Dumbing down a generic financial, manufacturing or human resources package for an organization with fewer users might seem like it would do the trick. But nothing could be further from the truth!

The business people who use mid-market applications value applications with domain-specific support for their industry. They want rich functionality that provides a competitive edge in their marketplaces. In short, they are looking for software applications that fit their business needs “like a glove.”

 
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Sunday, 13 May 2007

eZ systems' Strategy Related to the PHP Market

Sandro Groganz talks about the combination of business and software development, a novelty in the PHP market. He takes a look at how eZ systems' strategy relates to the PHP market. According to him, the union of business and software development shows that the PHP market has matured substantially, and that companies like eZ systems have grown big enough in terms of resources and experience to envisage a long-term strategy. It also insinuates a demand in the market for long-term planning, mature enterprise-grade software, and related services.

When looking at eZ platform, the PHP platform by eZ systems, one could argue that PHP follows Java. Nevertheless, there is a good reason why eZ systems does not simply port J2EE to PHP or any other software platform – there is something called 'the PHP way of doing things', Sandro believes. eZ systems has a market trackrecord of six years in PHP development, and they know about the best practices that have emerged by using PHP.

According to Sandro, PHP developers think in a different way as compared to Java developers. There is a subtle difference in approaching problems that can make a difference when you look at the actual solution. eZ systems’ strategy indicates that PHP has reached a level where it can serve as an alternative for solving highly complex software problems.The January 2005 issue of, International PHP Magazine published an article of Sandro’s about 'PHP5EE' where he wrote that it needs more companies who further develop the market for generic PHP platforms. The day has arrived, he writes.

With eZ platform, eZ systems will raise the standard for what a PHP platform is supposed to be. Companies that still neglect PHP might then consider its usage. Due to the fact that eZ platform will be 'Open Source', there is a big chance that the whole PHP market will profit, he concludes.

Last Updated ( Friday, 16 November 2007 )
 
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