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Newsflash

Over the past several years, the world’s largest software companies have zeroed in on mid-market companies as a new “sweet spot,” a $140 billion market ripe for sales. But is selling business applications into mid-market companies the same process as selling enterprise software into Fortune 500 companies? What is it that defines these companies and what motivates them to buy business applications?

First, we need to describe this lucrative software market. For the purpose of this article, we will define mid-market companies as standalone companies or departments of large corporations with 100 to 1,000 employees. These companies face business complexities similar to that of a large company, and have an operational and transaction orientation.

Unlike large companies, which can rely on in-house IT departments or outside consultants to help with software purchases, mid-sized companies are characterized by a lack of in-house IT staff or infrastructure. For them, application complexity can be a big deterrent to buying. They do not have time for a costly installation process and complex training. Instead, mid-market companies are looking for software applications that are simple to install and that work straight “out of the box.”

Dumbing down a generic financial, manufacturing or human resources package for an organization with fewer users might seem like it would do the trick. But nothing could be further from the truth!

The business people who use mid-market applications value applications with domain-specific support for their industry. They want rich functionality that provides a competitive edge in their marketplaces. In short, they are looking for software applications that fit their business needs “like a glove.”

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Written by Administrator

Wednesday, 14 March 2007

Kanakgold Infotech Pvt. Ltd. is well known in India for its quality IT consultancy and software services. We have a vision to become a global leader through our range of innovative products and productivity enhancing software services.We advocate a new business design, one that emphasizes a finely tuned integration of business, technology, people and process.
We specialize in wholesale and retail sales of computer hardware and peripherals as well as mobile phones, software development, web development of B2B and B2C sites.
When enterprises need to concentrate on their core business and cut down operational costs, they need to outsource their back-office operations to a reliable partner.we offer IT enabled services in data, graphics and image management to clients who seek to outsource cost-effective and efficient services.
If you are seeking a partner to manage your data, graphical content or images then do get in touch with us. You may also try our free evaluation service by giving us details of your requirements.

Software Solutions

KanakGold Infotech has an experienced and highly professional team of software developers. Major concentration of the company is development in PHP, ASP, Visual Basic and Visual C++ with COM and DCOM architecture.

We are in this field since last 5 years and we have worked for various clients in india and abroad. Our competencies lie in setting up dedicated offshore software development teams for outsourced product development, game development, software maintenance and independent software testing with a local project management team. Using our proven Project Management and mature development methodology we ensure Offshoring works for you. We will provide our list of clients on request. So please email us to have details of our client list. Our email id is This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Joomla! features:

Completely database driven site engines
News, products or services sections fully editable and manageable
Topics sections can be added to by contributing authors
Fully customisable layouts including left, center and right menu boxes
Browser upload of images to your own library for use anywhere in the site
Dynamic Forum/Poll/Voting booth for on-the-spot results
Runs on Linux, FreeBSD, MacOSX server, Solaris and AIX

Extensive Administration:

Change order of objects including news, FAQs, articles etc.
Random Newsflash generator
Remote author submission module for News, Articles, FAQs and Links
Object hierarchy - as many sections, departments, divisions and pages as you want
Image library - store all your PNGs, PDFs, DOCs, XLSs, GIFs and JPEGs online for easy use
Automatic Path-Finder. Place a picture and let Joomla! fix the link
News feed manager. Choose from over 360 news feeds from around the world
Archive manager. Put your old articles into cold storage rather than throw them out
Email-a-friend and Print-format for every story and article
In-line Text editor similar to Word Pad
User editable look and feel
Polls/Surveys - Now put a different one on each page
Custom Page Modules. Download custom page modules to spice up your site
Template Manager. Download templates and implement them in seconds
Layout preview. See how it looks before going live
Banner manager. Make money out of your site

Last Updated ( Saturday, 25 August 2007 )

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